In 1902, German immigrant Friedrich A. Scheele used $300 from his first potato harvest as a down payment on a hardware and general merchandise store in Sabin, Minnesota. Over the next seven decades, the Scheels corporation continued to expand, opening general merchandise stores across the upper Midwest. Then, in 1980, Steve D. Scheel, current Board Chair and former CEO, began to sense a cultural shift — sporting goods were becoming a lifestyle rather than a luxury — and he made the decision to convert the Sioux Falls, South Dakota, store to sell only sporting goods.
His gamble paid off. Within a year of the change, the Sioux Falls store was having steady gains of 20-25% while the company overall, still a mix of sporting goods, hardware, housewares, and lawn and garden, was experiencing 4-5% gains. Soon, other Scheels locations followed suit and sold sporting goods exclusively; today, Scheels has 30 locations across 13 states.
The Scheels company has a strong legacy of philanthropy that’s embedded into its mission statement, “We do good in our communities.” Employees in every store are encouraged to give back, and Scheels leads by example. In the 1960s, Steve’s dad, Fred B. Scheel, served as chairman in the fundraising efforts for NDSU’s Askanase Hall, and over the years, Steve and his wife, Eileen, have supported NDSU Performing Arts, the College of Business, and Athletics. Scheels has been Steve’s career and passion for more than 50 years, and he is proud that the success of the business allows him opportunities to invest in NDSU both personally and as a business leader.