Ken and Jan, who met through Greek life at NDSU, have been married for 57 years and in business together just about as long — first establishing an advertising agency, The Promersberger Company, then the housing development Rocking Horse Farm.
Their first gifts to NDSU were scholarship endowments named for their parents, Bill and Ann (Wick) Promersberger and Tom and Verna Workman, who all had careers in education.
Ken’s dad, Bill, served as chair of the department of agricultural engineering at NDSU for 39 years, so Ken practically grew up on campus. He remembers his dad’s “big shop” where he worked on engines.
“My dad, when I was a senior in high school, said I was going to do two things — I was going to go to college, and I was going to be in Fargo, North Dakota.”
It made Ken’s decision to attend NDSU rather easy.
Jan grew up in Lidgerwood, North Dakota, a little town in the southeastern corner of the state. Her parents gave her the option to go to any college in North Dakota (“She had a lot more choices!” Ken teased). Jan willingly admits that at the time, college for her was all about the fun factor — and not just socials or parties but the fun of meeting lifelong friends.
Their freshman year, Jan and Ken joined a sorority and fraternity, respectively, where they immediately began to meet people who they’re still in touch with today.
“The honest truth is, back then, for women, having a career was really not part of the plan. Usually, you go, and you get married, and you have children, and that was kind of the life we all expected to have,” Jan said. “But socially it was just…it was so fun.”
Apart from Greek life, Ken was the business manager for NDSU’s student-run newspaper, the Spectrum, and Jan was briefly involved in the Gold Star Marching Band. She played the saxophone in her small, hometown band in Lidgerwood, but when the marching routine advanced from straight lines to letter formations, like spelling out “NDSU” on the field, she jumped ship.
“It was really obvious when someone didn’t know what they were doing,” Jan said, laughing, “and I got out pretty darn quick! I much more enjoy watching the band.”
She and Ken have supported NDSU Bison Arts throughout the years, and this past year, they also made a gift to help the Gold Star Marching Band make the trip to Frisco.
“Music just adds so much to the excitement of a place, and they work so hard, those band members. Oh my gosh, the time they put in!” Jan said.
For Ken, who earned his master’s degree in journalism with an emphasis on advertising and marketing from the University of Iowa, investing in music and athletics is appealing for two main reasons: one, the scholarship recipients are guaranteed to be well-rounded people, and two, the programs get people’s attention.
“It’s certainly not all about athletics in any way,” Jan said, “but one thing athletics does is it puts NDSU on the map, the national map — it makes people aware.”
“It’s just like in the communications or advertising business,” Ken said. “You can’t deliver a benefit message unless you get somebody’s attention. Through athletics, or music, you can connect with a broad spectrum of people, people can come from all walks of life.”